madison sincerely

At Clicksor, our online advertising technology will maximize your internet advertising dollar by displaying your advertisement on relevant web pages and pay per click advertising search engines. By matching your selected keywords and channels to our content-rich affiliate sites and search engines, we can deliver highly targeted contextual advertisements that go well beyond any traditional online promotion method.

By matching your selected keywords and channels to our content-targeted advertisng affiliate sites and search engines, we can deliver highly targeted contextual advertisements that go well beyond any traditional online promotion method. Our online advertising service is set on an auction model (Cost Per Visit - CPV, Cost Per Click - CPC, Pay Per Click - PPC, Cost Per Inter-Ad - CPI and Cost Per Thousand Impressions - CPM metrics), where you may bid for placement ranking.

How can we be sure that online advertising works?

According to various market research sources, search engines outperform all other online advertising media in driving visitors to web sites. Moreover, consumers are five times more likely to purchase products after seeing search listings versus banner advertising. In fact, statistics show the following:

1) 77% of Internet users employ search engines more frequently than any other online media, surpassing banner ads, Web links, and e-mail links as the leading tool for discovering Web sites.

2) 84% of Internet users who are online four or more hours each day reported they use search engines frequently to discover Web sites and find products or services.

3) 55% of Internet users are more likely to purchase online after seeing search listings versus 9% for banner advertising.

Advertising; get out there, and get noticed

We should probably mention that idea of creating and developing a domain portfolio. Portfolios are often created to serve management purposes; in other words, to have a means to more effectively manage different things, especially as you expand. The idea of a domain portfolio is that you can better manage and manipulate different domain names you have bought, for the purpose of holding onto certain domain names while selling and/or trading others. Again, if you are expanding in the domain game, you are certainly going to want to develop a domain portfolio. It is one thing if you have only a couple of domains to manage, and quite another if you have several domains which need to be looked at.

Why do I want my web site listed prominently on a search engine?

Having your web site listed in a prominent position on a search engine is very important when you know recent findings on the habits of search engine users. Researchers at Pennsylvania State University found that:

1) 80% of users typically visit only the first three results from a search query.

2) 54% of the users views only one page of results in each session.

3) 19% went on to the second page, and less than.

4) 10% looked at the third page of results.

Contextual behavioral targeting system allows advertisers myriad targeting options. They have the freedom to target by channel, country, keyword and URL. This takes much of the guesswork out of identifying marketing strategies and translates to great ROI, which will boost daily pop volumes dramatically

A new study conducted by Synovate for Vendare asks consumers how they like to be targeted.

In a study that asked adult consumers what type of targeted online ad they are likely to respond to (read: click on), 62 percent cited contextual– (”a subject of particular interest to you”). That’s more than twice the number who said they are likely to respond to demographic criteria (28 percent– “a specific group you may be a member of”). Just 24 percent of those surveyed said they respond most to geographic targeting (”businesses in your local community”), and 18 percent said they were most apt to respond to behavioral targeting (ads based on “your past behavior on a given website”).

Fully one-third of respondents weren’t sure or had no opinion on what method moves them most.

Vendare, the ad network that commissioned the national study of 1,000 adults, concludes from the results that subject matter matters most in online advertising. “When you present advertising on top-of-mind topics, consumers respond,” says Lynn D’Alessandro, vice president, sales, for Vendare Media’s Traffic Marketplace. “Contextual advertising matches your messaging with pages on related topics, and you can’t really get any more relevant than that.”

Anand Subramanian, CEO of ContextWeb, agrees: “Contextual targeting multiplies the opportunity for advertisers to communicate with the user by messaging different offers to the same user at different times. There are only so many online users, but there is infinite number of online user interests or mindsets. A typical online user may look at more than 10 to 15 different types of content in any given day.”

On the other hand, he says, “Behavioral scales with unique users. There are only so many online users making it supply gated, and can therefore only grow as much as the online user community grows. As online advertising gets bigger, behavioral’s share of the overall online ad spend will shrink.”

That’s not to say that other targeting methods should be dismissed, including behavioral. Based on other results that show responses to various types of targeting vary by age groups, economic status and ethnicity, Vendare believes that a mixture of targeting practices is the smartest strategy.

For example, the research shows that those with annual household incomes above $75,000 and those with post-graduate degrees are roughly twice as likely to respond to demographic, geographic and behavioral targeting as their counterparts at the bottom income and educational levels. And women are slightly more likely to respond to contextual targeting than men (63 percent to 60 percent).

Among other findings of note:

* Response to contextual targeting varies according to racial makeup: 72 percent of nonwhites respond to relevant subject matter, against 60 percent of whites.
* Those employed part time are significantly more likely to respond to demographic targeting than those in any other employment category (by as much as a 15-point margin).
* Demographic targeting is nearly twice as important to those in the 35 to 44 age bracket as to those ages 18 to 24.
* Geographic/local targeting is second only to contextual among those in the West, while demographic targeting is relatively more appealing among those in the Northeast, the Midwest and the South.
* Behavioral targeting was three times more popular among the 35 to 44 age group than with the 18 to 24 crowd.

“Targeting isn’t an either/or decision, so it’s best to mix and match targeting tactics– especially when it comes to educated, prosperous consumers who simply won’t respond to messages that aren’t personally relevant,” Vendare’s D’Alessandro says. “If your messaging says ‘we know what’s on your mind,’ plus ‘we are you,’ ‘we are where you live,’ and ‘we are ready to handle your online needs,’ you have four good shots at reaching your best customers.”

A mix of targeting tactics does seem to be the best strategy. Preliminary results from a recent study conducted by Next Century Media for TACODA Systems suggests that contextual targeting should be used at the beginning of a campaign but that for subsequent frequency behavioral targeting should be used.

The Tacoda study used eye tracking to compare behavioral targeting to contextual targeting in terms of advertising awareness, branding measures and ROI.

Back to the Vendare study: “This study is interesting in how it takes into account a variety of online advertising solutions instead of focusing on just one,” says ContextWeb’s Subramanian. “Compared to other forms of online advertising such as search or behavioral, there have not been as many studies on the effects of contextual. I think this study is positive in its ability to look at how consumers view the technology from a user’s perspective and draws on many different demographics to generate its responses.”

Not everyone in the industry agrees with the study’s methodology, however. Bill Harvey, founder of Next Century Media and an interactive media advisor to advertisers, agencies, entertainment and media companies, points out its flaws:

“Asking consumers directly to opine as advertising experts on their own proclivities is a mistake that the traditional media learned not to use decades ago when so taught by ARF, advertisers and agencies,” Harvey says. “The reality is that consumers don’t even know what behavioral targeting is (many in the industry still don’t know) and that makes the consumers-as-experts error even more egregious in this instance.

“Consumers predictably always say that they prefer to be targeted based on their interests because it is obviously in their self-interest to say that. This kind of survey has been done before and nothing new is learned by this.

“The other judgment error here is the implicit assumption that clickthrough is the end-all and be-all whereas about nine out of 10 advertisers are looking for communications effects, a.k.a. branding.”

Dave Morgan, CEO of Tacoda, a behavioral targeting network, agrees with Harvey’s assessment. “There is a big difference between clicks and qualified audience,” Morgan says. “While we have seen research that shows that behavioral can sometimes drive better response than contextual, we have seen the bigger differences when you look deeper at the quality of the users’ responses. Behavioral does even better when you look at viewthroughs and conversions and, most importantly, brand metrics like engagement and favorability and purchase intent. We think that it is critical that our industry stop looking only at clicks. It is a misleading and superficial metric.”

So what’s the bottom line?

As with all studies, results should be taken with a grain of salt. Is there some relevancy to the findings? Of course. It’s definitely helpful to know how consumers perceive they’re being targeted to, and how they think they prefer to get their information.

RevenueGateway provides a quality Pay per click advertising.  ADonion is a performance-based CPA network that  provides comprehensive online marketing advertising services, ensure your ROI.

Where does online advertising fit in the total advertising picture?

With all this hype about online advertising and the income potential behind the Internet don’t you want to know where online advertising ranks in terms of overall advertising?

Would it surprise you to know that Internet advertising accounted for just over 8 percent of all online advertising in 2007. Yes folks total advertising in the US last year was $285 billion dollars. The online advertising came in at $22.8 billion dollars of that total. It seems rediculously low to us too but those are the facts.

You know all the flyers and catalogues you get in the mail every day? Well in 2007 companies in the US spent $55.7 billion dollars sending that direct mail to you. Yes we got a lot of junk mail too but it works for some people and that is why $55 billion dollars was spent advertising via direct mail.

Newspaper advertising came in second at $51.2 billion dollars spent in 2007. That’s over $140 million a day on newspaper ads. That’s a lot of money.

TV networks and cable advertising took third spot at $39.9 billion in advertising in 2007. Let us not forget another $32.5 billion in TV distribution advertising. Guess all those infomercials and shopping networks are doing big business.

Magazines are good for $24.6 billion in advertising in 2007 - evidently some people still enjoy magazines.

Next on the list was radio coming in there at $19.8 billion in advertising revenues in 2007. Hey you ever heard of a podcast? Once you get into podcasts you will never listen to your radio in your car again. Actually now there are cars that come with ipod hook ups so you don’t have to bother with that radio any more.

The online advertising on the Internet came in there right under radio advertising, what a surprise. Wait until next year. Internet advertising might leapfrog right over radio and magazine advertising in one year.

Outdoor advertising still accounted for $7 billion a year in advertising in the US (even without the beer or cigarette billboards) — too bad you cannot click on a billboard — that would be neat.

The new features from AdOnion will include a online ad marketplace where advertisers can list their offers and publishers can interact with advertisers to get their offers, campaign insurance and a rating system to guarantee an advertiser’s investment and increase the credibility of business partners.

6 Tips for Surviving the Online Advertising Marketplace

1. Choose your advertising medium carefully.

Advertising on the Web takes on many forms. There are many ways to advertise on the Web that choosing the best format and medium has become a challenging task for every online marketer.

The first key consideration is that the advertising format (e.g. banner, contextual advertising, ezine advertising, etc.) you choose should fit your objectives. Research and read on the different types of advertising formats, and know the factors for success of each format. Visit discussion forums (e.g. Webmaster World) to determine how other advertisers are using the various formats, and what their experiences and level of success.

Once you have decided on the advertising format, carefully choose the best vendor for your ad dollars. If you will be doing banner advertising, what sites should you advertise and show your banners? Or are you better off to use an advertising network that uses a pool of publishers? If you are thinking of pay-per-click advertising, for example, determine which of the players (e.g. Overture, Google) can provide the best results. Sometimes you need to experiment to see what medium works best for you.

2. Understand and continuously monitor your advertising purchases.

Advertising is a game of trial and error. Some advertising vehicle may work for you, and some may not. Be sure that you know where your results are coming from, and be ready to react on them immediately. You can choose to increase your spending in the medium that works and decrease your ad dollars in venues that bring disappointing results.

For example, you are an advertiser using the Google Adwords program to drive traffic to your site. A recently launched feature of this program called the broad content matching is for your ad to be placed not only in the search engine result pages (SERPs) of Google.com but in third party sites that matches your keyword (Adsense publishers). If you use this new feature, track which site gives you the better conversion: the SERPs vis-à-vis Adsense publishers. Examine what vehicle gives you better branding and better conversion for your ad dollars. Some smart advertisers are even going straight to the Adsense publishers that gave them the best conversions.

3. Know your conversion.

It is important to keep track of the return on investment (ROI) of every advertising purchase made. If your goal in advertising your web site is to increase sales, which advertising vehicle is giving you the best conversion for every buck spent?

Keep in mind, though, that conversion is not simply a factor of your advertising vehicle. Do not always put the blame in your medium if you fail to convert. The most salient elements of the offer, such as price and premium offered, can spell the difference in getting the best conversion. The ezine newsletter where you advertised for a month may give you a stream of targeted customers; but if your web site looks poorly done and your copy fails to entice them to purchase your product, then you will see poor results from your advertising.

4. Work and rework your advertising copy or creatives.

Continuously experiment on what copy or banner creatives and formats work well for your purposes. Do not be afraid to change your advertising materials when you think that you are not getting the results that you expected. Before the start of a campaign, work

5. Maximize your customer and media time.

When a potential customer clicks on your ad or banner, you can increase your revenues if you can maximize your sales from the customer. The customer should have an opportunity to check out (and hopefully) purchase your other products and services. Don’t underestimate the power of “by the way” sales: while the customer is browsing or shopping in your site, your system should be capable of showing other recommended and similar products.

If you are running an e-commerce site, choose a shopping cart with upselling and cross-selling capabilities. Upselling means soliciting the purchase of goods or services following an initial transaction. It is the strategy of pushing new products to current customers based on their past purchases. Cross selling, on the other hand, involves placing similar products in a retail setting; while it involves using such functionality as “Other Products You May Be Interested In” in an online medium. These strategies are designed to widen the customer’s reliance on your business and decrease the likelihood of the customer switching to a competitor.

6. Use integrated marketing plans.

Don’t focus solely on one approach; remember that there are various ways to market your business. And you may find that some of them are cheaper or more effective compared to the others. Depending on your budget, you can diversify your advertising by employing other marketing techniques, such as publicity and public relations, and offline advertising. Online advertising works well if you complement it with other techniques, such as aggressive link swapping and search engine optimization.

AdPreference is sincerely committed to providing comprehensive and FREE Ad Managment to advertisers, marketers and webmasters! Our ad-serving solutions empower agencies, advertisers and publishers to more effectively distinguish themselves with their various clients.

Sometimes managers understand that the cost (and risk) of rework and recovery from mistakes is very high, and that it outweighs the cost of getting it right the first time, and see that the development culture has to be changed. At the same time, the good managers know that their organizations have significant inertia, and that there’s a lot they can’t change quickly. They don’t start issuing decrees and edicts. They look for something concrete they can do to start things in the right direction. There are a lot of tactics that won’t work: revival meetings, seminars, training, free books, and little plaques may all rock the organization out of its rut, but it’ll fall back in unless the culture is changed.

Anthropology can help. It tells us that the troops will be interested in whatever management’s hot buttons are, if only in self defense. This is a consequence of some people having more authority than others.

One tactic a manager can try, after some significant problem has been fixed, is to drop in on the lead engineer, and say something like, “Gosh, Tom, I heard about the XYZ problem. What really happened there? What would help us in situations like that? Is there any tool or resource you need?” In other words, not punishing or praising, just expressing interest. Meanwhile the engineer is thinking Oh-oh, am I in trouble? What’s going to happen? Nobody likes visits from management: they may be perfectly wonderful people, as individuals, but interacting with somebody who could have you fired or disciplined makes anybody nervous.

With any luck, the result of this visit will be that the next time the engineer is about to release some product, he or she will take extra time to check things out, to make sure there’s less chance of a management visit.

Triage. Small practical steps.

(This is a good tactic for a number of reasons. Besides setting the tone, that of caring about the real day-to-day details of quality, the manager is getting first-hand information. Upper managers, especially, tend to get their bad news late, filtered, and de-emphasized. Occasional contact with the front line folks might provide another channel for information to flow, if the manager can listen.

Rewarding a programmer with serious attention, and the tools needed to do a good job, makes a lot more sense than handing out monogrammed items.)

At YesAdvertising Inc., we aim to increase the benefits and revenue for our clients and members by bringing Internet Advertising to a new level.

Our ultimate goal is to offer affordable pricing; provide quality services and traffic; enhance system features; deliver potential customers; and maximize the return on investment for our clients. We are continuing to balance the supply and demand from both of our Advertisers and Publishers by offering high-quality internet marketing service, developing advanced technologies, and increasing advertising value.

The world of internet marketing is highly competitive and forever evolving. The art of turning website visitors into paying customers however does not require the use of a crystal ball or some tea leaves.

Many of the features which make a site a success are common sense. You do not require advanced knowledge of programming or years of experience in search engine optimisation. Converting website visitors into paying customers depends almost entirely on good sales copy. What is that?

Simply put a good sales copy is the content and presentation of your website constructed in such a way that it increases your visitor to sale conversion rate on a consistent basis. Finding a system which works optimally for your niche category is a never ending tale of website development. It’s an ongoing process in which you will always try to beat your previous best and as a result is a constantly evolving process of improvement in order to beat your last highest visitor to sale conversion rate. This may sound hard work but the bottom line is:

The higher your conversion rate the more money you will make!

In setting up the Online Advertising Marketplace, our ultimate challenge was to create and develop a completely transparent and effective platform, where advertisers, publishers and consumers could take control and advertise on their own terms. We have met that challenge, and look forward to working with you and helping you employ MyAdmarket.com to efficiently meet your own objectives.

Online advertising issues:

While internet advertising continues to sky rocket, the shift in users habits to take control of new media consumption means that simply ploughing money into banners and buttons is unlikely to reap rewards in the emerging “web 2.0″ landscape.

A report from the Advertising Association today showed yet another bumper performance by the internet advertising sector - a rise of 62.3% in real terms to reach £1.366bn.

The medium’s seemingly inexorable growth - some analysts predict it will eventually account for as much as 30% of all ad spend in the future - sometimes paints a picture that perhaps all advertisers need to do to capture users as they shift online is throw money at the internet. But the net could suffer problems similar to the TV ad market’s struggle to deal with consumers switching off irrelevant commercials.

M:Metrics released their latest data on U.S. mobile subscriber monthly consumption of content and applications. The report saw an increase of 5% in the mobile activity of viewing personal email. The report also noted an increase of 6.4% in the mobile activity of viewing work emails. eINFO - a collection of articles and case studies about email marketing. Technorati: Mobile, Email Marketing, eINFO

 

Charlene Li, Forrester, has a blog post talking about Google being a “one-trick-pony”. In the post she looked at some user data from Neilsen//NetRatings on Google services. The data noted that Gmail’s unique users have increased from 4.3MM to 8.3MM in the last 12 months. eINFO - a collection of articles and case studies about email marketing. Technorati: Gmail, Email Marketing, eINFO

Gmail will also increase the free storage gradually in the next days. On October 23, you'll get 4321 MB of storage, then the growth will slow down until January 4, when you'll have 6283 MB of storage. From January 4, you'll receive 3.3 MB every day, that's 10 times bigger than the current rate of growth. Another good news is that Google Apps mail accounts will have the same quota as standard Gmail accounts, while Google Apps Premier Edition will have 25 GB mail accounts. Previously, Google Apps accounts had 2 GB of storage, while the business edition offered 10 GB per account. Gmail didn't abandon the paid storage option, but you'll get around 50% more storage for the same price: 10 GB for $20/year, 40 GB for $75/year, 150 GB for $250/year and 400 GB for $500/year. The paid storage will probably become more attractive when Google adds more services, like Google Docs, JotSpot or GDrive. "In April 2005, we started increasing Gmail storage as part of our "Infinity+1" storage plan. At that time, we realized we'd never reach infinity, but we promised to keep giving Gmail users more space as we were able," explains the Gmail Blog. Meanwhile, Yahoo and Microsoft also increased the storage (Yahoo even claims to offer "infinite" storage) and Gmail became the top webmail service with the least amount of free storage.

I was curious as to which social bookmarking sites were the most popular. I took the list of social bookmark sites from TopRank Social Bookmark Link Creator and plug them into Alexa Traffic Rank to see. Digg - 100 Del.icio.us - 147 Technorati - 247 Reddit - 1411 Furl - 2357 BlinkList - 4002 Spurl - 9870 Magnolia - 11536 Blogmarks - 12538 Shadows - 15021 Simpy - 16669 Rawsugar - 22406 Onlywire - 23680 Wink - 29121 Connetea - 29538 Blinkbits - 30773 Netvouz - 30958 Gravee - 39647 Citeulike - 41924 Scuttle - 45341 Linkagogo - 49738 Feedmelinks - 54967 de.lirio.us - 63676 Tagtooga - 85897 Feedmarker - 86606 Linkroll - 89059 Buddymarks - 90605 Maple - 137907 Talkdigger - 155583 Igooi - 188825 Givealink - 435866 Lilisto - 445219 Yahoo MyWeb - 1 (Yahoo ranking) In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine. Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks. Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users. As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.

In ChiefMarketers latest newsletter, E-Centric, they have a new article, “Tips for Dealing with Tough E-Zine Challenges”. The article had a good list of email marketing basics, until I got to the end. The last bullet point was: “Only Outlook can accept a Flash e-mail, so do not use it across all e-mail clients.” This bullet point peaked my interest because I just had a co-worker ask me about embedding Flash into an email. I did a little research on using Flash in email newsletters. I found a great resource at Campaign Monitor blog. They did a thorough test on the major PC, Mac and web-based email environments. Campaign Monitor found that support for Flash was only found in Mac Mail. One blog comment noted that the ActiveX control needs to be enabled for Flash to work in Outlook and Outlook Express. Bottom line…Do not use Flash in your email newsletter. With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. Also, people tend to find and bookmark web pages that have not yet been noticed or indexed by web spiders.[14] Additionally, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful metric for end users than systems that rank resources based on the number of external links pointing to it.For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons. Advertising; get out there, and get noticed